I The Beginning
Ascent
Some transformations begin quietly, like light entering a room before sunrise.
Sealed until November
TUYUR Parfums. The Beginning of Becoming.
BeginTuyur · طيور · birds, in Arabic
TUYUR is a fragrance house for those still becoming. It takes its name from birds, and its spirit from flight: instinct, movement, the pull of open sky. Here, scent is not who you are. It is who you are free to become. What it holds remains beneath the silk, for now.
Four chapters · One flight
In the Making
Something is taking shape.
It has been years in the making, by hand and by instinct. It will be revealed only once, this November, to those who are waiting for it.
The silk falls in November. Be there when it does
A founder-led house by Randa Nubani & Michelle Auriemma
Launching November 2026 · United States & Middle East
Be the first to see what lies beneath.
The veil lifts once. Join the list and you will be there when it does, with a private first look before anyone else.